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The Facts
- Serving Instructions: Serve chilled.
- Allergens & Special Diet: Added Colour, Added Preservatives, Artificial Colour, Caffeine, Kosher Approved,
The makers story
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category-Energy Drinks-was born.