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The Facts
Vegetarian
- Allergens & Special Diet: Added Colour, Added Preservatives, Artificial Colour, Artificial Flavours, Caffeine,
The makers story
Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born - energy drinks.
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